We deploy a multichannel marketing strategy including social media campaigns, email blasts, and print/radio ads. Social posts and ads with notable speakers, networking events, and innovative products being showcased. Our Sponsors get the widest coverage for their press releases on more than 500 news-based websites, and on over 100 Facebook and Twitter accounts each that are news-specific. Emails featuring key registration details, new exhibitors, and special promotions to incentivize early sign-ups. Direct mailers with eye-catching graphics and personalized invites targeting C-level execs at companies that align with the expo’s focus.